Small Business Marketing Blog

December 29, 2009

2010: Time to Look at Your Small Business in a New Way

Filed under: Business — Robin Witt @ 6:50 am

Waiting in a long line on the day after Christmas gave me plenty of time to think about my New Year’s resolutions.  Surprisingly, resolutions and returns have a lot in common.  When making a return, you hope to exchange an unwanted gift for something better. When making resolutions you hope to exchange time and resources for better results. While getting a replacement for an ugly sweater you received as a gift is not going to have a huge impact on 2010, having goals that are thoughtful, compelling, and meaningful will.  Here are a few new ideas to exchange for some of your old ones.   

Work smarter. As you reflect back on 2009, identify what is working and what’s not. Take advantage of opportunities that garner maximum results. Sometimes we do things just because we have always done them, instead of whether they are desirable or necessary.

Focus your efforts. Expand or narrow your efforts. Are you trying to do too many things?  This can dilute your effectiveness—especially in today’s crowded and noisy marketplace.  Specialize and stay on message so you can stand out from the crowd!

Think about teaming up. Consider working with another business or affiliate that offers complimentary services. Not only can you offer more services, you can double your marketing reach too.  

Embrace new marketing channels Today, more and more customers look for information online through websites and blogs when deciding what products and services to buy.  Peer recommendations on Facebook and Twitter are also important.

Dream big. 2010 promises to be a year of getting real and being practical, but that doesn’t mean you shouldn’t think big when coming up with goals. 365 days is a long time and you can accomplish more than you think. Do your research and come up with a thoughtful plan to get there. Passion combined with a well thought out business plan can make a big difference in setting you apart from the competition.



  1. Just what I need to digest at the moment regarding my career path and the next 25 yrs of my life.
    Really wrestling with the idea of narrow or expand.
    Does doing more make you less expendable and master of none?
    Does narrowing your skills hone you to be the best at one thing yet too specialized?
    Thanks for the article


    Comment by Suzanne Tullar — December 30, 2009 @ 5:24 am | Reply

  2. If you are passionate about what you do and would benefit by more people knowing about it, consider expanding your marketing efforts by writing a blog.

    Comment by Robin Witt — December 31, 2009 @ 8:03 am | Reply

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