Small Business Marketing Blog

January 6, 2010

Small Business Marketing: Do You Really Need a Blog?

Filed under: Blogging — Robin Witt @ 2:22 pm
Tags: , , ,

Balance between website and blogging.Small business owners are constantly on the lookout for ways to be more effective in generating business. One of the questions I am frequently asked is, “Do I need to blog if I have a website?”

Blogs and websites are different.

A website is considered an essential resource. You might think of a website as an online brochure that tells what your company does and what you are about.  The information on a website, for the most part is set in place, and updated only as needed or as the budget allows. One of the disadvantages of websites is once a potential customer has looked at it, there might not be a reason to visit again anytime soon. This is bad news if you were not successful in getting them to buy on the first try because off they go looking somewhere else.

A blog on the other hand provides a way to add new content on a more frequent basis. Many bloggers write entries several times a week—some as often as every day. This is a nice complement to the static nature of a website.  In some ways, a small business blog can be thought of as an expanded Frequently Asked Questions page with blog posts often answering questions and concerns readers might be thinking about. Another way blogs are different is the style of writing tends to be quick and informal. Not only is this an engaging way to convey information, it also encourages frequent visits to see what the new developments are.

Both are important.

Having an online presence is essential for attracting customers today. Websites and blogs are both an important part of that equation.  While websites do a great job of serving as your home base, blogs really get into the nuts and bolts of what customers are looking for.  Do you need both?  You bet.  Use your website to provide a grounded presence and use your blog to provide some color and personality.

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2 Comments »

  1. Great point about the importance of having both–they really do serve different purposes.

    Comment by LeaderChat — January 6, 2010 @ 2:32 pm | Reply

  2. “Having an online presence is essential…” YES – I agree. The challenge is Type of Sites to Delivery your “solution” messages, the many ways to present your message: text, graphic, audio, video and communication methods to engage with you prospective and current clients. Important quesitons to be asked and answered for small business success and profit. Not Optional – But Essential.

    Comment by Don Osborne : Profit Puzzle — January 6, 2010 @ 7:10 pm | Reply


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