In the 1989 film, When Harry met Sally, Meg Ryan shocked Billy Crystal by simulating an off-the-charts orgasm in the middle of a crowded diner. The purpose of Ryan’s over-the-top performance was to show how easy it is to fool someone if you really try. While this made for a hilariously memorable moment, faking it in real life is generally not a good idea. This is especially true if you are a small business owner using social media marketing. While it might be tempting to have an outside source do your tweeting, blogging, and Facebook, “faking it” misses the whole point of social networking and will not get you the results you desire. Here’s why:
People buy from people they know. How can people get to know you if someone else is doing the writing? When networking on Facebook and Twitter, customers want a real person to talk to, engage with, and ask questions. Be that person!
People buy from people they trust. If the blog says it’s from you, make sure that it is. You don’t want to start your online relationship with a lie. Many people are already skeptical. When we see a YouTube video, the first question we ask is, “Is it real?” People don’t really expect you to be amazingly fascinating every time, but they do expect you to be honest and authentic with them.
People buy from people who take the time to get to know them. One of the ways we let people know that we value them is by spending time with them. When it comes to business, who is more important to you than your customer? Show customers you care by taking the time to personally communicate with them. The good news is that they’ll appreciate it and you’ll learn a lot about them in the process.
Don’t put your most important relationship into the hands of an outsider. With the transparent nature of the web, everything about products and services can easily be compared. This means there needs to be another compelling reason for customers to do business with you. By engaging in social media marketing, customers can get to know you better and trust you. It also provides business owners with opportunities to learn more about their customers. This information puts them in a better position than the competition.