Small Business Marketing Blog

March 23, 2010

Social Media Marketing: 3 Time-Saving Tips

Filed under: Business,Marketing,Social Media — Robin Witt @ 11:00 am
Tags: ,
 
Saving TimeNot having enough time is one of the biggest concerns clients tell me about when they are considering social media marketing for their small business. The thought of adding tweets, blogs, and other interactions to an already jammed schedule can seem overwhelming  to many. The result is some business owners become paralyzed taking no action at all to market themselves in this area, while others think about finding to an outside agency to do it for them. Both of these ideas are short-sighted. Unless the reason you don’t have time is because you have too many customers, doing social media by someone inside your company presents a wonderful opportunity to get closer to existing and potential customers. The trick is to use your time wisely. Here are 3 tips that will help you to get started with social media in a time effective manner: 
  1. Develop specific goals.  This begins by identifying what you want social media to do for you.  Do you want to create a large follower group, drive traffic to your web site, or provide a resource for existing customers?  All of these are possible goals for social media. Once you identify the end result, you will be able to develop a more targeted plan and approach. If you don’t, you will spend more time than necessary.  Different goals require different actions.  Get clear on your desired outcome.
  2. Define your target audience.  Second, identify your ideal client. It is tempting to say that everyone could benefit from your product or service, and that may be true, but trying to target messages to such a broad audience will generally result in scattered efforts.  Instead, clearly define who your best customer is.  See them clearly and then choose content that would be most interesting to them.  This precision will help you to sort through content quickly to find the best items. The clearer you are in this area, the more focused, targeted, and successful your strategy will be.
  3. Get experienced help.  This third tip will generally save new users the most time.  Trial and error is an effective way to learn, but it takes a lot more time. Small business owners can dramatically decrease their ramp-up time by finding an expert who knows what the time traps are and how to avoid them.

Even under the best of circumstances, getting started with social media takes anywhere from 1-3 months before new users see results.  Don’t delay the process with unclear goals, undefined customer segments, or a go-it-alone attitude.  With a little bit of help, small businesses can be up and running with social media and enjoying the benefits in 4-6 weeks.   The extra planning up front saves time and achieves better results in the long run.

 

  

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