Small Business Marketing Blog

March 26, 2010

Small Business Marketing: What Can We Learn about Social Media from Alice in Wonderland

Filed under: Social Media — Robin Witt @ 8:39 am
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Maze represents learning in a new place.For small businesses looking to get started with social media networking, the thought of connecting with customers on Facebook and Twitter can feel like being thrust into a whole new world. This is similar to what happens to Alice when she tumbles down the rabbit hole and ends up in Wonderland. Besides not drinking the tonic and forgetting to bring a Smart Phone, we can learn a lot from the misadventures of Alice and the other characters. Here are three mistakes to avoid when you find yourself in a new space.

Don’t be in a rush. It’s easy to feel like the White Rabbit thinking you are late for an important date if you are not yet participating in social media marketing.  It’s true that you don’t want to delay in getting started with this new opportunity to connect with prospective customers, but don’t let that cause you to skip your homework.  Social media marketing is more than just setting up your networks. Many Twitter accounts and Facebook Fan Pages look like ghost towns because they were built without a plan in place. Don’t let this happen to you.  

Know where you are going. There is a well-known scene where Alice asks the Cheshire Cat for directions and he tells her that it all depends on where she wants to go.  Alice replies that she isn’t really sure, to which the wise Cat replies, “Then it doesn’t really matter which direction you choose.” Clearly identify your goals with social media.  Do you want a large number of followers, more traffic for your website, or something else? Unless you decide what your goals are ahead of time, you will not know if you are getting closer and if you need to change your game plan.

Learn the culture.  Each platform has different expected practices and if you don’t follow them you risk people calling out, “Off with your head!”  Well, maybe not that drastic, but a sure way to lose followers is to barge in without knowing what you are doing. Take time to learn about this new environment. The important thing is to approach social media as a place where you are sharing information, ideas, and helpful advice.

Whenever you are in a new environment  it takes time to learn new skills and practices. Social media marketing presents a wonderful opportunity to reach new and existing clients, so it is worth the extra time and effort to get on the right path.


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