Small Business Marketing Blog

March 30, 2010

Small Business Blogs: Make Your’s a Tiny Treat

Filed under: Blogging,Business — Robin Witt @ 8:34 am
Tags: ,

Blogs are like tiny candy treats.Creating too much of a good thing is one of the mistakes I see small business owners make when they start writing blogs for their business. In their eagerness to provide good information for prospective clients, they often go overboard with content. While more can be better in some cases, with business blogs you’ll be more successful if you portion out your information as a small bag of M&Ms rather than the whole candy store. By “fun-sizing” your blog entries you’ll keep readers interested and wanting more.  Here are three tips to get started:

Limit your blog posts to 500 words. Make your entries the right size. A small size is not less delicious than a bigger size; it is just easier to consume. If you really can’t cut it down to less than 500 words you probably have enough information for more than one post. The good news is longer posts can be made into a series which is a great way to get return readers. 

Be fun and creative.  Readers want important and useful information, but they also want to be entertained.  Make your entries delicious with a dash of personality. Also, don’t forget to use pictures. Many times the right picture can say more than words alone.  

Make your entries easy to consume. Get to the point in your writing.  Ask yourself, “What am I trying to say and why should anyone care?” Also, make the key thoughts easier to identify by breaking up text with bullet points and numbered lists when appropriate. After reading your post the reader should be able to easily tell someone else what it was about.

Business blogs are a great way to show your expertise to new and existing clients. Just keep it short, sweet, and to the point to invite readers back for another piece the next day.

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