Small Business Marketing Blog

April 20, 2010

Chocolate Kiss Your Marketing Message

Filed under: Business,Marketing — Robin Witt @ 8:22 am
Tags: ,

A chocolate kiss is a metaphor for keeping your marketing message simple.In talking to other business owners, I have found that we are all doing more marketing than ever before. One of the contributing factors is that the products and services we are selling are pretty complex. Another factor is increased pressure from the competition. This, combined with the usual business factors, has stepped up the time and energy needed to explain our value proposition and differentiate ourselves.

But just because our task may be more complex than in the past, our marketing message shouldn’t be. In marketing your small business, the challenge is to make the complex simple. Here are a few tips from one of my favorite metaphors, the Hershey Chocolate Kiss, to help you remember to keep your message simple. See if you can use any of these ideas in your marketing business strategy:

Be recognizable. Hershey Kisses are an excellent example of effective branding. Although Hershey Kisses are available in several types of chocolate, and some varieties even have nuts, they have retained their iconic plume shape and foil wrapping. Customers easily recognize the Hershey Kiss and know what they are getting. What are you doing to create a consistent message and feel across your products and services to ensure an easily recognizable image?

Miniaturize the Message. With a Hershey Kiss, you get full chocolate flavor, but in a tiny package. Distill what you do into a small, bite size morsel that is easy to remember but is still delicious and valuable.  For Hershey Kisses, their tagline is simply, “Kiss someone.”  What’s your message you want people to remember?

Be easy to share. Hershey Kisses are individually wrapped making them easy to share. Getting others to share your message is one of the best ways to attract new customers.  How can you make your message easy to share on social media networking sites, emails, and blogs?

Just because your products and services are more complicated, doesn’t mean your messaging should be. Think of the Hershey Kiss to remember to keep it simple, memorable, and easy to share with others.

To find out more about how you can use a chocolate kiss approach to attract customers with social media marketing, contact Robin Witt: robin.witt@yahoo.com

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