Small Business Marketing Blog

June 2, 2010

Now is a Great Time to Be in Business?

Filed under: Business,Marketing — Robin Witt @ 12:55 pm
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Now is a great time for business. “Business is Booming” is certainly an attention-grabbing title for a presentation at a time when many businesses are experiencing something more like “Business is barely hanging in there,” but that is the kind of thinking you get from Brad Sugars, author and CEO of Action Coach.  Sugars was in San Diego last week on one of the many stops of his 2010 “Business is Booming” tour.  Not only did I find Sugar’s presentation entertaining, I loved how he challenged the audience with the points he made. 

Here are some of my favorites:

If you have a business and you are not having fun, you are doing it wrong.

The most expensive advice is free advice from a person who doesn’t have any money.

Many people overestimate what they can get done in one year and underestimate what they can accomplish in ten years.

The definition of leverage is doing the work once and getting paid forever.

Many business owners do not know how much it is really costing them to get a customer. Attracting a lead, converting a lead, and calculating the lifetime value of a customer are all important factors to know and understand.

Business opportunities change like the seasons. There is a time to grow and a time to harvest. Business owners can get in trouble if they are doing the wrong activities at the wrong time.  

Sugars reminded the audience there are no get-rich-quick schemes. It takes about ten years to become wealthy because that is how long it takes to learn how to do it, apply it, and complete a full business cycle.  

Regardless of the current economic conditions, there are always opportunities.  As business owners we are only limited by our own ability to learn, adapt, and strategize. Are you open for business?


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