Small Business Marketing Blog

February 11, 2010

How to Get Noticed Without a Super Bowl Commercial

Del's Barber Shop owner, Dan Engelbrecht, with a customer, was one of four businesses featured in a 2010 Super Bowl commercial.

This year, one Super Bowl commercial caught my attention more than any other and it wasn’t because of creativity, humor, or special effects. It was a Miller Beer commercial and the theme was “giving it up for small business.” When the first business name and location came up, I nearly lost my pretzels. There on my TV screen was Del’s Barbershop, a family-owned business not too far from my home.

It was a great promotional opportunity for Del’s Barber Shop owner, Dan Engelbrecht. Not only was Dan lucky enough to be among four businesses that Miller decided to highlight, he also had the good fortune to be part of a commercial shown during the one broadcast where people actually watch the commercials.

What if you are a small business that wants more business but doesn’t have the Miller Brewing Company asking you to be a part of a national campaign? Don’t be discouraged, you can still capture the attention of potential customers. Here are a few tips to make sure your small business gets noticed.

Be visible and valuable on the Internet. People are constantly searching, exploring, and learning about things that they are interested in. As a business owner, you want to make sure when customers go looking, they find you! Make sure that you are creating content through company blogs, websites, and other online resources. Be sure to include key words that prospective clients are likely to be searching on.

Join in the conversation. People are spending more and more time on networking sites like Facebook and Twitter, talking with their friends, and interacting with brands. It is important that your business be present on these sites, as well. Remember that customers want two-way communication. Take the time to listen as much as you broadcast. Embrace this new two-way dialogue because you will learn so much about your customers, and how they feel about your products and services.

Even if you don’t have the good fortune to be featured in a Super Bowl commercial, don’t let that stop you from interacting with your current and prospective fans. With online marketing you can engage in a dialogue that will make your business an MVP in their eyes. Provide good content, be easy to find and approachable, and you’re sure to start seeing results. Congratulations again to Del’s Barbershop and all of the small businesses profiled in Miller’s campaign. If you haven’t seen the commercial yet, here’s a link: www.spike.com/video/miller-high-life/3338461

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